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Prudential Partners with HKBUCM for the First Time to Launch Digital Chinese Medicine Health Management Services to Promote Holistic Preventive Treatment Concepts

Users of Pulse by Prudential can enjoy a 10% discount for consultation with a Chinese medicine practitioner and Tian Jiu therapy

(21 July 2020, Hong Kong) Since the launch of its Pulse by Prudential health and wellness app (“Pulse”), Prudential Hong Kong Limited (“Prudential”) has continuously introduced cutting-edge features and user-friendly experience by leveraging digital technologies and best-in-class partnerships. As a trusted insurance partner and market leader in health and protection, Prudential is collaborating with Hong Kong Baptist University School of Chinese Medicine (“HKBUCM”), the largest Chinese medicine education and research institute in Hong Kong, to provide digital Chinese medicine health management services to all Pulse users in Hong Kong, empowering them to actively protect their health.

New digital Chinese medicine health management services available on Pulse
All users can enjoy a 10% discount for consultation with Chinese medicine practitioners and Tian Jiu therapy

“Prudential is partnering with HKBUCM for the first time to launch one-stop, digital Chinese medicine health management services. This innovative service allows Pulse users to learn about their body constitution conveniently and for free, as well as identifying suitable treatment approaches for disease prevention, promoting the Chinese medicine concept of “pre-disease prevention, prevention of disease transformation and post-disease prevention of relapse”, said Priscilla Ng, Chief Customer and Marketing Officer of Prudential, “Through this collaboration, Pulse is able to combine the expertise of Western and Chinese medicine to further support users in actively managing their personal health needs across the three key phases of their health journey – ‘Prevention’, ‘Postponement’ and ‘Protection’.”

Since the launch of Pulse in Hong Kong in March this year, many users in Hong Kong have completed the in-app artificial intelligence-powered “Healthcheck” for insights into their well-being from a Western medicine perspective. On the other hand, traditional Chinese medicine and its wellness preservation concept continue to garner recognition for its efficacy and gain public attention in recent years. The awareness of the importance of regulating body functions, enhancing physical fitness, as well as adopting preventive treatments to reduce the risk of an onset of a disease and deterioration of health conditions is on the rise.

In view of this, Pulse is introducing digital Chinese medicine health management services in partnership with HKBUCM. Users can assess their body constitution from a Chinese medicine perspective, obtain personalised health management solutions, make appointments with Chinese medicine practitioners and consult with them online*. In addition, Pulse users can enjoy a 10% discount for consultation with a Chinese medicine practitioner and Tian Jiu therapy at HKBUCM.

Highlights of new digital Chinese medicine health management services on Pulse:

Scientific body constitution assessment

By answering a series of questions backed by scientific analysis, you can identify your Chinese medicine body constitution in 5-10 minutes and gain insights into your potential health risks to support your healthcare management.

Personalised healthcare advice

Integrating the wisdom of traditional Chinese medicine, you will get personalised healthy diet and lifestyle advice according to your own body constitution assessment results.

Online consultation

Chinese medicine practitioners of HKBUCM will answer your questions related to health preservation and management online.

Appointment booking

Easily make consultation appointments with a Chinese medicine practitioner who can tailor health management solutions for you.



Download Pulse now to access new digital Chinese medicine health management service and enjoy a 10% discount on consultation with Chinese medicine practitioners and Tian Jiu therapy

Download Pulse



New digital Chinese medicine health management service is now available on Pulse



 * All Pulse users can enjoy the online consultation service from now until August 31, 2020



Chinese Medicine health management services (“Services”) are provided by Hong Kong Baptist University School of Chinese Medicine (“HKBUCM”) through Pulse platform.

The Services provides you with general health information only and do not provide medical advice, diagnosis and/or treatment. The Services are not clinical services and accordingly should not be relied only. It shall not be used as a substitute for a doctor or other healthcare professional. You should always consult your doctor in making any decision that will affect your health and decisions should not be made based on the Services.

HKBUCM is not operated by Prudential Hong Kong Limited (“PHKL”) and PHKL is not its agent. PHKL does not recommend, endorse or approve the Services or information provided by HKBUCM, nor does it provide any guarantee of their quality or accuracy. Prudential will not be liable or responsible for loss or damage directly or indirectly resulting from any use or misuse of or reliance on the information contained herein.


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About Hong Kong Baptist University School of Chinese Medicine

Hong Kong Baptist University (HKBU), the first institution funded by the University Grants Committee (UGC) to offer undergraduate education in Chinese medicine and pharmacy in Chinese medicine in Hong Kong, established the School of Chinese Medicine (SCM) in 1999. SCM is committed to providing quality academic programmes, conducting cutting-edge research and technology development, offering first-rate Chinese medicine healthcare service, and contributing to the standardisation, modernisation and internationalisation of Chinese medicine. SCM is proud to have achieved a leading position in Chinese medicine in the higher education sector in Hong Kong.

With our quality teaching staff and following the whole person education ethos of the University, SCM provides quality Chinese medicine programmes to nurture new generations of Chinese medicine professionals and scientists and advance the development of Chinese medicine in Hong Kong and beyond. The School offers a wide range of academic programmes leading to the award of different academic qualifications, including UGC-funded undergraduate and research postgraduate programmes as well as self-financed taught master's, diploma and certificate programmes.


About Pulse by Prudential

Pulse is a digital health app and the first of its kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia by leveraging digital technologies and best-in-class partnerships.

Following the regional launch of Pulse in Malaysia in 2019, Pulse is being rolled out to a total of 11 markets, including Hong Kong, across Asia, supported by a growing suite of regional and local service providers such as Babylon (Symptom Checker and Healthcheck).

Pulse is now available for both iOS and Android devices.


About Prudential Hong Kong

Prudential has been serving the people of Hong Kong since 1964. Through Prudential Hong Kong Limited and Prudential General Insurance Hong Kong Limited, we provide a range of financial planning services and products including individual life insurance, investment-linked insurance, retirement solutions, health and medical protection, general insurance and employee benefits.

Prudential plc is an Asia-led portfolio of businesses focused on structural growth markets. The business helps individuals to de-risk their lives and deal with their biggest financial concerns through life and health insurance, and retirement and asset management solutions. Prudential plc has 20 million customers and is listed on stock exchanges in London, Hong Kong, Singapore and New York.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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