Prudential has successfully established its image as a caring insurer who listens and understands the needs of our customers since the launch of our advertising campaign in 1995. To further enhance our brand awareness and our listening credo, a new thematic advertising campaign, "Be Heard", was launched in March 2002. Our new thematic advertisements appeal to the people of Hong Kong via different media channels:
Wall Panel Ad at Causeway Bay MTR Station
TVC on Outdoor Video Wall Advertising
Prudential Corporation Asia
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