Subsequent to the success of our corporate advertising campaign "Wall" in 2003, Prudential has launched a new campaign called "Blur" since July 2004 which aims to encourage Hong Kong people to seize opportunities in the face of uncertainty and plan proactively for a better future.
The corporate advertisement, "Blur", includes a series of TV commercials bearing the theme, "Want to See More Clearly?" It aims to encourage Hong Kong people to plan ahead for different stages in life such as building a family, making education arrangements for children, and enjoying retirement. Unlike traditional insurance advertisements, the series mostly employs blurred images, symbolizing the majority's view of the future. Advertisements planned for launch later will show clearer images, suggesting that should people seize the opportunity and plan thoroughly, they can "See More Clearly into the Future" and reach their goals, despite the uncertainties of life.
Innovative advertisements on the walls of MTR stations have also been incorporated into this latest campaign. Sharp contrasts of clear and blurred images on different sides of walls highlight our wish for Hong Kong to "See More Clearly into the Future". The advertisements will be seen on TV and in magazines. They will also appear on the walls of MTR stations throughout Hong Kong. Stay Tuned!
Innovative advertisements on the walls of MTR stations
Prudential Corporation Asia
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