Corporate Ad

Launch of 2010 Corporate Advertising Campaign

To reinforce "Always Listening. Always Understanding" platform and emphasize our commitment in providing products and services that meet customers' needs, Prudential Corporation Asia (PCA) rolls out a new branding campaign which is the largest ever since the launch of its "Listening" credo in 1995. The campaign will be progressively launched in nine Asian markets and PACHK is launching a 30-second TV commercial and various outdoor media today.

Featuring four characters with different personalities and styles, our TV commercial not only helps to enhance "Listening" corporate credo, but also conveys a message of "We believe professional financial solutions always start with listening" to the public.

The new TV commercial will be broadcasted on TVB Jade, TVB Pearl, Cable TV and NOW TV from now till 1 February. In addition, we are also promoting across various media channels, including outdoor billboards, bus shelter, bus and tram bodies.