Corporate Ad

New Advertising Campaign – "Then & Now" TV Commercial

Subsequent to the change of Prudential Hong Kong's logo by taking out the Chinese characters meaning "insurance" to reflect our commitment to positioning the Company as a wealth management organisation, we have launched a new advertising campaign to reinforce this message.

The new ad campaign includes a brand new TVC and a series of newspaper and outdoor advertisements. The "Then & Now" TVC tells the story of how little things in life have changed from "then" to "now" and brings out the message that Prudential had long focused on customers' insurance needs but now, Prudential is also capable of providing customers with services on investment and retirement planning.