A grand advertising campaign has been rolled out to promote the unique benefits of our latest endowment product: PRUcash with an innovative design.
A "pinned" piggy bank was employed as main visual in PRUcash advertisement dramatize the "lock-in anxiety" where the money is being locked-up in most saving plans. But with PRUcash, the liquidity is enhanced with the flexibility to withdraw cash as early as 2nd policy anniversary. The message has been conveyed through full page print ads, through MTR in-train stickers and info panels, plus bus and tram shelter billboards and internet ads.
Should you be interested to obtain more information about PRUcash, please contact your Prudential Financial Consultant or visit our product webpage. Furthermore, you can also contact us at our hotline: 2281-1333 for details.
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