Prudential Launches New Giant LED Sign


The Prudential Assurance Company ("Prudential") announced the launch of the new LED Sign positioned on the roof-top of Star House at Tsim Sha Tsui waterfront.

Prominently located by the Tsim Sha Tsui Star Ferry terminal, Prudential's new 
8m x 70m LED sign, which is the largest and most technologically advanced commercial-use LED in Hong Kong, was launched on 24 September 2007 and signifies our strong commitment to local market.

(From left) Mike Bishop, Managing Director, Insurance, Asia of Prudential Corporation Asia, Barry Stowe, Chief Executive of Prudential Corporation Asia, Kevin Wright, Chief Executive Officer of The Prudential Assurance Company Limited and Guy Strapp, Chief Executive Officer, Prudential Asset Management (HK) Limited jointly officiated at the launch ceremony of the new LED sign.