Prudential Hong Kong achieved 53% growth in 1st half of 2008

03/10/2008

(Hong Kong, 2 October 2008) The Prudential Assurance Company Limited ("Prudential") has delivered a remarkable year-on-year growth of 53.3%, in terms of Individual Life New Business Annual Premium Equivalent (APE), in the first half of 2008, more than double the average market growth of 25.1%. This excellent result made Prudential the second fastest growing insurance company among the top seven players in Hong Kong, according to the latest industry data released by the Office of the Commissioner of Insurance (OCI).

Prudential also recorded a material market share growth in Individual Life Business, jumping to 11.9% in the first six month of 2008, from 10% share in full year 2007.

Mr. Jeff Walker, Chief Executive Officer of Prudential, said, "Despite the slowing global economy, and in particular the recent US financial turmoil, the remarkable result Prudential achieved in the first half of 2008 reflects the strength of our retirement, medical and investment linked strategy. Going forward, we aim to maintain our momentum and make 2008 another successful year for Prudential Hong Kong."

For enquiries, please contact:

Florence Chan

Marketing - Corporate Communications

The Prudential Assurance Company Limited

+852 2977 8118

+852 2884 9476

Jenny Auw Yong

Marketing - Corporate Communications

The Prudential Assurance Company Limited

+852 2977 3722

+852 2884 9476