(26 July 2011 - Hong Kong) The Prudential Assurance Company Limited ("Prudential Hong Kong") is delighted to announce the appointment of Mr. Iain McConnachie as Chief Marketing Officer.
In his new role, Iain will lead Prudential Hong Kong's marketing team in continuing to deliver product and marketing innovations. His area of responsibility includes product management, brand and communications, customer strategy and analytics, digital marketing, and investment-linked business support.
Most recently, Iain held the position of Regional Director at Prudential Corporation Asia. His achievements include revising Prudential's direct marketing strategy across Asia, launching new products and implementing greater use of data management techniques.
Mr. Derek Yung, Chief Executive Officer of Prudential Hong Kong, said, "Iain has brought tremendous success to Prudential Corporation Asia's business in the past couple of years. In his new appointment leading our marketing team, we are excited that he will be bringing his experience and excellent track record in product development, branding and communications, digital and data management to the continued growth of Prudential Hong Kong, and help us to become the premier provider of insurance and financial solutions in Hong Kong."
Iain has over 30 years of experience in general management, consulting and marketing across a number of industries including insurance, banking and the media. He joined Prudential in 2009 from ACE Insurance in London, where he was the Director of Direct Marketing for EMEA. Prior to ACE, he held senior marketing positions in several international financial institutions, including American Express and Chase Manhattan Bank as Marketing Director and Vice President of Marketing in their UK consumer businesses. He also worked for Dentsu in London where he was responsible for marketing planning for advertising clients including Honda and National Australia Bank.
Special note to the editor:
Prudential plc (英國保誠集團), was established in the United Kingdom in 1848 and is headquartered in London. With its affiliated companies in the UK, the US and Asia, it constitutes one of the world's leading financial services groups.
Prudential plc is not affiliated or related in any manner with Prudential Financial, Inc. (保德信金融集團), a company whose principal place of business is in the United States.
You and your reporters are cordially reminded to clearly differentiate between the two companies in your news reporting.
For enquiries, please contact:
Jenny Auw Yong
Senior Manager - Corporate Communications
The Prudential Assurance Company Limited
+852 2977 3722
+852 2977 1116
Assistant Manager - Corporate Communications
+852 2977 8462
+852 2977 1209
Prudential Corporation Asia
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