(12 December 2012 - Hong Kong) The Prudential Assurance Company Limited ("Prudential Hong Kong") and ICICI Bank Limited, today announced a strategic alliance to offer life insurance products and services to the Bank's customers in Hong Kong. ICICI Bank Limited is India's largest private sector Bank. Prudential Plc and ICICI Bank have been in a joint venture in India since 2000 under the name of ICICI Prudential Life Insurance Company. This new partnership in Hong Kong further strengthens Prudential Hong Kong's multi-channel strategic position in the market while increasing the breadth of offerings to ICICI Bank's customers. The partnership is backed by Prudential Hong Kong's state of the art technological support and best in class customer service from ICICI Bank.Mr. Vijay Chandok, President – International Banking Group, ICICI Bank said, "ICICI Bank is indeed delighted to partner with an organization like Prudential Hong Kong, which accords high priority to customer service and satisfaction. In addition to our comprehensive range of products and services in Personal Banking and Corporate Banking, this alliance will allow us to offer yet another world-class life insurance product to our customers."Ms. Virginia Wong, Chief Partnership Distribution Officer of Prudential Hong Kong commented, "It is our honor to become the life insurance partner for ICICI Bank in Hong Kong, a partnership which we believe will bring synergies for both parties. We are confident that this partnership will not only help to reinforce our bancassurance platform, but will also strengthen our brand image, and most importantly provide financial security for ICICI Bank customers through our life insurance products."
Special note to the editor:
Prudential plc (-英國保誠集團), was established in the United Kingdom in 1848 and is headquartered in London. With its affiliated companies in the UK, the US and Asia, it constitutes one of the world's leading financial services groups.
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