iAM Smart

Prudential Hong Kong Limited (“Prudential”) has launched a new customer identity verification solution via "iAM Smart", which is set to streamline insurance application processes with greater accuracy and speed. This pioneering collaboration reaffirms Prudential's commitment to leveraging innovative technology to enhance customer experience.

With the increasing market demand for efficient, secure and flexible customer identity verification solution, the adoption of "iAM Smart" has become more prevalent. By integrating "iAM Smart", Prudential ensures that customer information is captured accurately, simplifying the process and improving overall application efficiency and convenience.

By adopting "iAM Smart" in Prudential’s electronic application solution PRUSubmit, customer can simply scan the QR code on PRUSubmit to verify their identity via "iAM Smart", thus completing the authentication with precision, ease and speed in a safe and secured manner.