At Prudential, we are committed to fostering financial wellbeing in the communities we serve by equipping them with the knowledge and confidence to make informed financial decisions. Through our Financial Education programmes, we empower individuals across different generations to build resilience, plan for a secure future, and navigate life’s financial challenges with confidence.
Cha-Ching – Instilling Smart Money Habits Early
Financial literacy starts young. The Cha-Ching programme, with content curated by Prudence Foundation and rolled out in partnership with Junior Achievement Hong Kong, introduces children aged 6 to 12 to the four core pillars of money management: Earn, Save, Spend, and Donate. Delivered through engaging music videos, interactive classroom activities, and online resources, Cha-Ching encourages children to build healthy financial habits that spark lifelong impact.
$avvy Planner – Preparing Youth for Tomorrow
As students transition into adulthood, understanding financial planning becomes critical. $avvy Planner is an experiential board game that simulates real-life financial scenarios, enabling participants to practice budgeting, saving, investing, and risk management in a fun and interactive way. This programme is delivered in partnership with The Hong Kong Federation of Youth Groups, reaching over a thousand students across Hong Kong schools and helping them build confidence for their financial future.
