Prudential announces the launch of its latest brand campaign, "Promises, made real", featuring renowned Cantopop singer and actor Eason Chan as brand ambassador.
Hong Kong, 3 August 2026 – Prudential Hong Kong Limited (“Prudential”) today announced the launch of its latest brand campaign, "Promises, made real", featuring renowned Cantopop singer and actor Eason Chan as brand ambassador.
The campaign celebrates the everyday promises people make to themselves and their loved ones, and highlights how Prudential helps customers protect what matters most through trusted health and financial solutions.
Prudential is committed to helping customers keep their promises and protecting what matters most to them.
As the face of the campaign, Eason Chan brings this message to life through a series of creative executions that reflect the hopes, aspirations and responsibilities that connect families and communities.
For 178 years, Prudential plc has helped generations of customers navigate life's journey with confidence. Today, the company is trusted by more than 17 million customers globally, helping them plan for their health, protect their families and build financial resilience for the future.
The campaign forms part of Prudential plc's regional brand campaign which is being rolled out across markets in Asia. Through authentic and relatable stories, the campaign demonstrates how Prudential plc supports customers at different stages of life, helping them keep the promises they make to those they love.
In Hong Kong, the campaign will be amplified through an extensive integrated marketing programme spanning digital platforms, social media, television, outdoor advertising and high-impact media placements across key transportation hubs and landmark locations.
The campaign video premiered on Prudential's Facebook, Instagram and YouTube channels on 30 July, with a broader market rollout commencing in mid-August.
Beyond advertising, Prudential will also introduce a series of customer and community engagement initiatives in the coming months, encouraging people to reflect on the promises that matter most in their lives and share their perspectives. These activities will further bring the campaign to life and reinforce Prudential's commitment to listening to customers and supporting their health and financial wellbeing.
"As we celebrate the promises that shape our lives, we also want to create meaningful opportunities to engage with our customers and the wider community," added Ng. "Listening to our customers has always been central to what we do, and these upcoming initiatives will help us continue strengthening those connections."
For more information, please visit: Promises, made real campaign microsite.。
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About Prudential Hong Kong Limited
Prudential has been serving the people of Hong Kong since 1964. Through Prudential Hong Kong Limited and Prudential General Insurance Hong Kong Limited, we provide a range of financial planning services and products including individual life insurance, investment-linked insurance, retirement solutions, health and medical protection, general insurance, and employee benefits to protect over 1.4 million customers in Hong Kong. Prudential established its Macau branch to offer health insurance and financial solutions for the Macau community, completing its footprint in the Greater Bay Area. Please visit www.prudential.com.hk for more information.
