What promises do we make to those we love?
At Prudential, we understand your desire to safeguard the future of your loved ones through comprehensive protection. For 178 years, Prudential has earned the trust of 17 million customers worldwide. Backed by strong results, we give you greater confidence in health protection and wealth planning, helping you keep the promises you make to those you love.
We believe a promise is more than words spoken today. It takes trusted support to help you protect the ones you love and turn your promises into reality – every day, for every tomorrow.
Leading the market in customer recommendations¹
Trusted by customers through better products, better services, and experiences that put their needs first.
S&P Global Ratings raised to AA2
Backed by financial strength, helping you protect what matters today while planning confidently for tomorrow.
We understand that the efforts we make today are not only for ourselves. It is also about passing on your love and unlocking greater possibilities for the next generation.
Multi-currency plans with Actual Total Cash Value Ratios ≥ 100%3
Helping you build a legacy that carries your promises forward — today, tomorrow and for generations to come.
Access to 14,000+ hospitals in the Mainland China and Hong Kong⁶
More healthcare choices. Fewer boundaries. Helping you care for your loved ones whenever and wherever it matters most.
See the List of Hospitals in Mainland China
Priority specialist appointment booking through our professional nurse team⁷
We provide support when you need it most – helping you spend less time worrying and more time caring for those you love.
More about PRUHealth Team
We believe that a long-term yet flexible plan is essential to building lasting financial security, enabling us to keep the promises we make to our loved ones and support them for generations to come.
Eastspring Partnership: Trusted experts in Asia
Helping you honour your promises to family and give your family a stronger start in life.
1 Based on an independent study in 2025 of more than 8,000 respondents, Prudential is ranked in the 1st Quartile for Customer Relationship Net Promoter Score (NPS) among key pan-Asia Life Insurance companies (including Hong Kong residents and Mainland Chinese visitors to Hong Kong). Source: NPS Prism® benchmarking report. NPS Prism® is a registered trademark of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.
2 Source: Prudential plc 2025 Full Year Results.
3 The actual total cash value ratio is based on Prudential’s 2026 bonus declaration. Past product performance is for reference only and assumes no changes have been made to the policy. It should not be regarded as an indicator of the future performance of participating plans. The actual total cash value ratio in the future may be lower or higher than that of the past.
4 Source: “Prudential Hong Kong 2025 Individual Life Insurance Claims Report”. For reference only. Processing time and claim outcomes may be affected by actual circumstances at the time and are not guaranteed.
5 Based on an online survey conducted by an independent third-party research agency between January and July 2026, among ten major life insurance companies in Hong Kong, Prudential was recognised by the most Hong Kong young family respondents as “A leader in health insurance”. The survey interviewed 313 married individuals aged 18–34.
6 Source of information on 2-Grade and above hospitals: 2022 China Health Statistical Yearbook (中國衛生健康統計年鑑).
7 PRUHealth Team only provides general information to health enquires, Medical Expenses Direct Billing Service appointment booking at Prudential network doctors for specialist consultation and Medical Expenses Direct Billing Service arrangement. PRUHealth Team is only applicable to the Life Assured of selected policies. PRUHealth Team provides general information to health enquires and is not medical advice. If you are feeling unwell or have any health conditions, please seek professional doctors’ advice as soon as possible. Please refer to the Terms and Conditions for details.
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