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Beware of Website Scam: Prudential wishes to draw the public's attention to a fraudulent website (www[.]prudeix[.]com). Prudential confirms that this website is not owned by us and we strongly advise the public not to click on the link or provide any personal information.

Prudential Hong Kong reminds everyone to remain vigilant at all times. Do not click on any suspicious link that do not come from our official domain name, "www.prudential.com.hk".
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Security Alert: Beware of bogus SMS. Prudential will only send SMS to Hong Kong mobile number using a Registered SMS Sender ID that starts with "#Prudential". If you receive any suspicious SMS or links pretending to be from Prudential, please do not reply, click, or open any links in the SMS.
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Beware of Email Scam: Prudential wishes to draw the public’s attention to a phishing email sent from a fraudulent email address (info@prudentiai-hk[.]site), which contains a link that redirects recipients to the fraudulent website (hxxps://prudential-hk[.]site/). This email asks recipients to click on "Confirm Refund" and provide personal information. Prudential confirms that this email was not sent by us and did not induce customers to provide personal information. We strongly advise the public not to click on the link or provide any personal information.

Prudential Hong Kong reminds everyone to remain vigilant at all times. Do not respond to any suspicious emails or messages that do not come from our official domain name, “@prudential.com.hk”.

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Limited offer

Enrol to enjoy up to a 3% premium discount

Terms and conditions apply

Learn more
limited offer

Family life

Want to flexibly pass on financial legacy to your family and extend your love across generations? Discover how this plan can help your wealth grow with your family

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Family life

Single

Want to flexibly pass on financial legacy to your loved ones and safeguard their future, while giving back to society? Discover how this plan can distribute your wealth seamlessly according to your wishes

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Single

Benefits you can count on

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    Start growing your wealth with just a single premium

    Grow your wealth through a guaranteed cash value (equal to 85% of your single premium) and a non-guaranteed terminal dividend

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    Lock-in your policy’s gains

    Lock in your terminal dividend to protect it from market uncertainty, and withdraw the lock-in amount anytime you need it

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    Distribute your wealth flexibly

    Separate your policy into several policies by exercising the Wealth-Split Option, set up different legacy planning arrangements for each split policy and pass on your wealth flexibly to your loved ones

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    Pass on a lasting legacy seamlessly

    Change who the plan covers (the “life assured”) as you wish, or appoint family members to take over the policy and/or become the new life assured in case the worst happens, ensuring your policy continues through generations

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    Safeguard your family ifunfortunate events happen

    <New-to-market> FlexLegacy, a death benefit settlement option, gives you total control over how and when your wealth is passed on. You can tailor the death benefit payout to your sole beneficiary’s needs, supporting them even in your absence. 

    Explore application examples of the Death Benefit Settlement Options

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    Incapacity Option for your family’s financial relief

    Appoint your family member to receive a lump sum for immediate financial relief if you become mentally or physically incapacitated through the covered diseases

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    Give back to society and amplify your love with Kindness Giving option

    Nominate the charities you care about as beneficiaries and designate a percentage of the death benefit you wish to donate. When you do, we will pay an additional 1%* of that amount to further support your charitable contributions

* Kindness Giving option is subject to a maximum aggregate payment of USD100,000 per policy, and shall be payable to a non-governmental organisation or charitable institution recognised by us.

Our statement about the plan’s FlexLegacy being ‘new-to-market’ refers specifically to its feature allowing the commencement of death benefit payments upon designated life events rather than solely upon a designated age. We base the statement on our understanding and interpretation of current market information regarding other publicly available savings and life insurance plans issued by major Hong Kong and Macau life insurance companies for individual customers, as at 30 November 2025.

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Please also refer to our brochure on Shareholder-backed Participating Plan (Hong Kong Edition/Macau Edition) for more information (such as investment philosophy and bonus philosophy) on your Shareholder-backed Participating Plan and the operation of the Shareholder-backed Participating Fund.

During the sales process, this document should be read in conjunction with the relevant product brochure. For full terms and conditions, and risk disclosures of the relevant insurance plan, please refer to the relevant product brochure and policy document and read carefully.

Prime Eternity is underwritten by Prudential Hong Kong Limited or Prudential Hong Kong Limited (Macau Branch) (“Prudential”). You can always choose to take out this plan as a standalone plan without enrolling with other type(s) of insurance product at the same time, unless such plan is only available as a supplementary benefit which needs to be attached to a basic plan. This document does not contain the full terms and conditions of this plan and is for reference only. It does not represent a contract between Prudential and anyone else. You should read carefully the risk disclosures and key exclusions (if any) contained in the product brochure. For further details and the full terms and conditions of this plan, please ask Prudential for a sample of the policy document.

Prudential has the right to accept or decline any application based on the information provided by the policyholder and / or life assured in the application.

Please cross your cheque and make it payable to “Prudential Hong Kong Limited”.

This document is for distribution in Hong Kong or Macau only. It is not an offer to sell or solicitation to buy or provide any insurance product outside Hong Kong or Macau. Prudential does not offer or sell any insurance product in any jurisdictions outside Hong Kong or Macau where such offering or sale of the insurance product is illegal under the laws of such jurisdictions.

 

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