Project 50

Project 50 is an extensive CSR campaign launched in 2014 to celebrate Prudential's 50th anniversary in Hong Kong. The campaign aimed at engaging and mobilising staff and financial consultants to initiate a total of 50 CSR projects focusing on youth education, health and community. The work of Project 50 continued to have an impact in the community in the years ahead, with many of the new projects becoming part of the regular CSR calendar.