Strong performance
Prudential’s all multi-currency plans: Total Cash Value Ratios ≥100%1
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Globally recognised
S&P Global Rating upgraded to AA
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High transparency
The only insurer in the market2 to publicly disclose the long-term average actual total Internal Rate of Return (IRR)3 across multiple products2
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Consistently recognised
Net Promoter Score ranked in the 1st quartile among major life insurers across Asia for two consecutive years (including Hong Kong residents and Mainland visitors to Hong Kong)4
Through three everyday Hong Kong stories, discover how Prudential supports your long-term protection.
Mahjong
Behind every winning mahjong hand is a diversified investment strategy – spanning over 20 countries, across more than 10 asset classes and industries, including healthcare, finance, and real estate – combined with the ability to dynamically adjust in response to market changes, thereby effectively diversifying and controlling risk.
Milk Tea
Brewing great milk tea requires mastering local taste.
Prudential works with over 50 trusted, industry‑leading global partners – combining global strength with local market insights to identify opportunities and support long-term value for your policy.
A Luxury Watch
Rare timepieces require right access.
Through asset structures that include alternative investments that are typically available only to institutional investors, Prudential helps participating plan customers access rare opportunities.
Wherever markets move, Prudential continues to listen with care. Through diversified strategies, trusted investment partners and access to quality opportunities, we remain focused on supporting long‑term and steady returns for our customers.
1Total cash value ratios are for reference only, assuming no changes to the policy, and should not be regarded as indicators of the future performance of a participating plan. The actual total cash value in future may be lower or higher than the past total cash value ratios shown.
2The interpretation of 'only insurer in the market' and 'multiple products' is based on our understanding of existing market information and publicly available data from major insurance companies in Hong Kong as of September 2025. The information above does not cover all product details and should not be regarded as a comprehensive market comparison. It is provided for general reference only. Before forming any opinions or making any decisions based on this information, please refer to the relevant product webpages and policy terms and conditions of each insurance company. Prudential makes no express or implied representations, statements, or warranties regarding the accuracy, completeness, or suitability for any particular purpose of this information, and Prudential accepts no liability arising from its use.
3The total IRR is the annual rate of growth that the insurance plan is going to generate. We calculate the total IRR by taking into account the annual premium inflows in various instalments, plus the Guaranteed Cash Value and the Non-Guaranteed Reversionary Bonus/Special Bonus when the policy surrenders/matures. The total IRR varies across different premium terms and payment modes. The projected IRR includes returns on both Guaranteed and Non-Guaranteed portions. For detailed information before applying for or purchasing any insurance product, please refer to the relevant pages on Prudential Hong Kong’s official website or consult your financial advisor.
4Source: NPS Prism® benchmarking report. NPS Prism® is a registered trademark of Bain & Company, Inc., NICE Systems, Inc. and Fred Reichheld.
This video is provided by Prudential Hong Kong Limited (“Prudential”). The information contained in this video is as at 23 April 2026 and is provided for reference purposes only. It does not take into account the specific investment objectives, financial situation and/or particular needs of any person. The contents are subject to terms and conditions. For details, please refer to the official website. This video is not intended to be, and should not be construed as, an offer, invitation or recommendation to buy or sell any shares, securities, financial instruments, or to purchase any investment or insurance products. Prudential does not guarantee the accuracy, completeness or timeliness of the information or data sources, and all information is of a general nature only and should not be relied upon as professional advice or a recommendation. Any investments referred to in this video form part of Prudential’s overall investment strategy and portfolio only, and do not represent direct holdings of such assets by policyholders. This video shall not be construed as Prudential offering, selling or soliciting any insurance products outside Hong Kong and/or Macau. Where the provision or sale of insurance products in any jurisdiction outside Hong Kong and/or Macau would be unlawful, Prudential will not provide or sell such products in that jurisdiction. Investment involves risks. Past performance is not indicative of future performance. This video is prepared based on historical facts, and future events or results may differ materially. Information or estimates contained herein are subject to change without notice. You are advised to seek independent professional advice before making any decision based on this video. Prudential Hong Kong Limited expressly disclaims any liability for any loss or damage, whether direct or indirect, resulting from any use of or reliance on, or interpretation of, this video.
Any unauthorised disclosure, use or dissemination of the whole or any part of this video is strictly prohibited. This video has not been reviewed by the Securities and Futures Commission of Hong Kong.
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