Our brand campaign "Prudential People" was launched in January with great success, demonstrating how our financial consultants help their customers by "listening and understanding". The second phase of this campaign will be launched in October, with a new TV commercial about our financial consultant, Louis Li, and his dedication and support towards his customer. For more about our stories of listening and understanding, please visit www.prudential.com.hk/stories.
The TV commercial will be broadcasted respectively on TV channels such as TVB Jade, TVB Pearl, iNews and Cable TV. In addition, the campaign will be complemented by a new set of hand-drawn illustrated advertisements promoted in various media channels, namely outdoor billboard, MTR stations, bus stops, and digital media.
Prudential Corporation Asia
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