Corporate Ad

Launch of 2014 Corporate Advertising Campaign - "Prudential People"

Our new brand campaign "Prudential People" was launched on 2 January!

Told from a customer's perspective, our new TV commercials featuring our financial consultants, Anthony and Venus, who demonstrate true "listening and understanding" as they help their customers during hard times.

The launch burst will be broadcasted respectively on TV channels such as TVB Jade, TVB Pearl, iNews and Cable TV. In addition, the campaign will be promoted in various media channels, namely outdoor billboard, MTR stations, bus stops, and digital media.