The Prudential "Wall" Campaign

Because of the uncertain economic outlook in the past couple of years, Hong Kong people have been in a turmoil where they could hardly express their feelings and concerns. And by capturing this current public demand, we develop a new advertising campaign "Wall" in October to further enhance our "Listening" message; to show that in Prudential, we are always listening and always understanding.

Beauty of simplicity: featuring a man sharing his various financial concerns to a hidden character (which turns out to be a plain "wall"), our new commercial suggests customers to rest assure in sharing their financial problems with us when no one else is really listening to them.




Causeway Bay

To maximize the effectiveness of our advertising campaign, we also make use of enormous MTR Wall Posters and Wall Stickers in many high-traffic stations including: Central, Admiralty, Causeway Bay, Tsimshatsui and Quarry Bay to further enhance the "Listening" image of our company as well as our financial consultants.