2014 Q3 Health Protection Campaign

Our new product campaign for "PRUmyhealth cancer protector " was launched on 23 July!

Prudential is proud to be offering a comprehensive health protection platform, providing a wide range of medical, critical illness and enhanced protection products for our customers. To further enhance our leadership position in the area, we are delighted to announce the launch of our 2014 Q3 Health Protection campaign, where we will introduce new and enhanced Critical Illness products and a series of marketing promotions to further strengthen our Health and Protection platform.

This ad campaign aims to intrigue while addressing the pressing health concern among the people of Hong Kong. It serves as a great awareness driving tool and conversation starter.

Apart from TV commercial, this campaign is supported with a variety of communication channels, including newspapers, magazines, outdoor billboard, MTR tunnel wall advertising, bus TV, as well as online advertising. Stay Tuned!