Prudential launched the corporate logo branding campaign in March 2003. The campaign features the visual associations of the three key elements of Prudential's logo - the serpent, the mirror and the arrow, signifying "the wisdom to look beyond the obvious", "to see things for what they are" and "the ability to focus" respectively. Through multi-media channels and different interactive platforms, the latest campaign aims to generate better understanding of our logo and brand heritage.
Prudential Corporation Asia
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