The dynamics of longer lives and advanced medical diagnostics have created demand for a brand new approach to critical illness protection.
That's why we have developed PRUmy health crisis multi-care on 9th September, 2013 which offers best-in-town protection against the financial impact of major disease, with our innovative multiple claim benefits and advanced early stage protection concept!
The PRUmy health crisis multi-care launch is supported by a multi-platform promotional campaign, including celebrity life stories, major newspaper and magazine titles as well as outdoor media including outdoor billboard, bus body and other digital media.
Prudential Corporation Asia
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