Prudential opens brand-new “Prudence Lounge”
for premium customers seeking unmatched
wealth and insurance planning services
(19 September 2024, Hong Kong & Macau) Prudential Hong Kong Limited (“Prudential”) today proudly unveiled the Prudence Lounge, a brand-new wealth and insurance planning centre for the premium customer1 segment. Strategically located in the vibrant pulse of Tsim Sha Tsui, this new centre is designed to embody luxury and tranquility, providing premium customers with easy access to comprehensive and exclusive features such as VIP guest rooms, versatile seminar spaces, and a spacious recreational area with a panoramic view of the Victoria Harbour.
Located on the 18th floor of the Gateway Prudential Tower at Harbour City in Tsim Sha Tsui, a prime location with easy access for local and off-shore customers alike, the Prudence Lounge spans over 5,200 square feet. It serves as an oasis of exclusivity and serenity amidst the city's hustle and bustle, providing an exceptional experience for premium customers.
Candy Au Yeung, Chief Customer Operations and Health Officer at Prudential Hong Kong Limited, said: “Anchored by Prudential’s customer-centricity philosophy and our brand promise of ‘Listening. Understanding. Delivering’, we are dedicated to elevating our service quality and enriching the customer experience. With rising demand among our customers for personalised health and wealth protection services, our new Prudence Lounge stands as a testament to this dedication. By bringing together seasoned financial consultants with a range of specialist know-how to cater for our customers' needs, we deliver exceptional protection solutions and unparalleled customer experience, all in pursuit of service excellence.”
The Prudence Lounge is staffed with a dedicated team of agency force and customer service representatives, providing a suite of services that cover insurance planning and wealth management to help customers achieve their various life goals. Furthermore, to meet the financial planning needs of premium customers, the centre offers an array of professional services that can be reserved both digitally and in person. These services include third-party legal advice on areas such as trusts and wills, taxation, family offices, and overseas property transactions.
Inspired by Hong Kong’s iconic Victoria Harbour, the interior design of the Prudence Lounge marries elegance and tranquillity, radiating an aura of luxury. The dynamic curves in the design echo the vibrant harbourfront, crafting a harmonious atmosphere that appeals to customers’ refined tastes. Named after six renowned peaks on Hong Kong Island – Mount Davis, High West, Victoria Peak, Jardine's Lookout, Mount Parker and Dragon’s Back – the VIP rooms at Prudence Lounge stand as a tribute to Prudential's enduring commitment to Hong Kong, along with the financial strength it has nurtured over the years.
New Prime Eternity plan serves wealth accumulation needs of high-end segment
Coinciding with the grand opening of the Prudence Lounge, and to support Prudential’s ambition to serving the premium segment, Prudential has unveiled a new single-premium wealth accumulation plan, Prime Eternity. Designed in response to the specific demands of premium customers, the plan offers several advanced features to assist customers in achieving their life goals:
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Bolster asset growth |
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Facilitate easy access to wealth |
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Craft a “Legacy of Love” to pass on the wealth to future generations |
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In celebration of the grand opening of Prudence Lounge, customers can enjoy a premium discount of up to 3% off the single premium when they successfully enrol in Prime Eternity with the designated single premium from now until 30 September.
For more details of the product features and the above promotion offers, please refer to the product brochure and promotional flyers on the official Prudential website.
1 Existing policyowners whose total APE of active policy exceeds HK$1 million
2 The internal rate of returns is non-guaranteed, and it is based on Prudential’s dividend scale considering the current assumed investment return. This is not an indicator of the future non-guaranteed internal rate of returns.
3 The statements about the option of the plan being “new-to-market” is based on Prudential’s understanding and interpretation of current market information, by comparing with other publicly available life and savings plans providing lump sum benefits issued by major Hong Kong life insurance companies for individual customers as at 24 July 2024.
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Disclaimer
Prime Eternity is underwritten by Prudential Hong Kong Limited (“Prudential”). This document does not contain the full terms and conditions of this plan and is for reference only. You should read carefully the risk disclosures and key exclusions (if any) contained in the product brochure. For further details and the full terms and conditions of this plan, customers can ask Prudential for a sample of the policy document for reference. This document is intended for distribution in Hong Kong and Macau only. It is not an offer to sell or solicitation to buy or provide any insurance product outside Hong Kong and Macau. Prudential does not offer or sell any insurance product in any jurisdictions outside Hong Kong or Macau where such offering or sale of the insurance product is illegal under the laws of such jurisdictions.
About Prudential Hong Kong Limited
Prudential has been serving the people of Hong Kong since 1964. Through Prudential Hong Kong Limited and Prudential General Insurance Hong Kong Limited, we provide a range of financial planning services and products including individual life insurance, investment-linked insurance, retirement solutions, health and medical protection, general insurance, and employee benefits to protect over 1.3 million customers in Hong Kong. In 2023, Prudential established its Macau branch to offer health insurance and financial solutions for the Macau community, completing its footprint in the Greater Bay Area.
Please visit www.prudential.com.hk for more information.
