Prudential Launches PruNextGen

A brand new platform designed to help parents unlock greater possibilities for their children’s potential

(Hong Kong, 3 April 2025) In connection with the launch of the Prudential Entrust Multi-Currency Plan, which enables customers to pass on their legacy flexibly and support their children through their life milestones, Prudential Hong Kong Limited (Prudential) announced strategic partnerships with leading institutions to launch PruNextGen, a value-added service platform that encompasses education, skills development and wellness support.

PruNextGen is powered by seven leading educational institutions, admissions consulting agencies, as well as physical and mental health specialists, including the HKU School of Professional and Continuing Education (HKU SPACE), Crimson Education, Britannia, ARCH Education, Shining Child & Family Development and Assessment Centre, EC Healthcare, and Quality HealthCare Medical Services.

This brand new platform, focusing on “Skills and Education Development" and "Wellness and Mental Support", provides a suite of customised smart learning courses and offers, to help parents nurture their next generation and support them to tackle diverse challenges ahead.

Ivan Choi, Chief Customer and Marketing Officer at Prudential Hong Kong Limited, said: “Our latest survey ‘Prudential Financial Wellbeing Tracker’ showed an eye-catching 90% of Hong Kong Gen Alpha parents – those with kids aged under 15 – believe unconventional education offers the best prospects for their children, yet only 33% have put them into action, while 18% admit to having no plans at all. This is why other than launching a new financial product, we also introduced PruNextGen to help these parents future-prove their children with a forward-thinking mindset and practical skills for them to navigate into a future that is full of new possibilities.”

PruNextGen “Future Institute" helps develop the next generation with customised and innovative courses

At the heart of PruNextGen is the “Future Institute”, an academy featuring two unique programmes – “NextGen Visionary Ventures” tailor-made for Prudential by HKU SPACE and “Future Intelligence Programme” in partnership with Crimson Education – designed to equip the next generation with future skills and broaden their horizons to prepare for success in the ever-evolving world.

Ronnie Sit, Senior Programme Director, College of Business and Finance, HKU SPACE, said “The ‘NextGen Visionary Ventures’, a five-day workshop tailor-made for Prudential, covers topics such as financial skills, wealth psychology as well as creative thinking, and digital communication through group workshops and discussion sessions, conducted on the University of Hong Kong campus. Through interactive learning and site visits to top organisations in the city, students will acquire new skills and knowledge that are not found in classrooms, learn more about themselves and establish positive life goals and meaning.”

Jonathan Ma, Hong Kong Regional Manager at Crimson Education, remarked, “As our future generations compete globally, mastering soft skills like presentation, entrepreneurship, AI, and writing in a global context is vital. Our ‘Future Intelligence Programme,’ a series of free unique online courses, is taught by global scholars, ensuring students gain worldwide perspectives. Additionally, Crimson Education offers exclusive education consulting services to Prudential customers. We are excited about this collaboration and its positive impact on the next generation.”

Detail programmes and special offers of PruNextGen:

PruNextGen Future Institute

HKU SPACE x Prudential "NextGen Visionary Ventures"

The Future Leaders 5-Day Workshop, tailor-made for Prudential, is designed for next generation. Explore career realities through corporate visits while learning financial skills, wealth psychology, creative thinking, and communication.

Prudential and Crimson Education: "Future Intelligence Program"

Monthly online courses cover critical thinking, leadership, AI Intelligence, public speaking, and more. There will be courses per month with two different levels cater for variety age groups of students.

University admission strategy and preparation

1-hour exclusive free consultation provided by Crimson Education, including university admission strategy, customised appraisal for each student, advice on university selection, student's candidacy review and more.
20% discount on 1-on-1 initial consultation with selected consultant for UK/US/HK schools and universities admissions at ARCH Education.
A range of overseas/ international school admission services provided by Britannia, including a complimentary 1-hour Hong Kong/ overseas education institution consultation service; 10% discount on professional consultation services and application services to international schools; 20% discount for a Britannia Gateway mock entrance exam for UK private schools; plus other offers.

International talent cultivation programme

5% discount on Crimson Education’s Oxbridge Summer Scholars or Ivy League Schools Tour.
5% discount when enrolling in Crimson Education’s Fortune 500 work experience, and workshops hosted by former professors or admissions officers from top universities in the UK and US.

Mind and body wellness support service

Professional services provided by Shining Child & Family Development and Assessment Centre for individuals and families, including psychological assessments, training, counselling, and mental health support.
Immunisation services provided by EC Healthcare to cater for those with needs in Hong Kong or for those travelling overseas, helping to prevent disease and promote healthy development in children.
Overseas school immunisation service and US, Australia, and UK visa medical examinations provided by Quality HealthCare Medical Services.

For further details on PruNextGen’s services and promotions, please visit Prudential's official website or reach out to a Prudential financial consultant.

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About Prudential Hong Kong Limited

Prudential has been serving the people of Hong Kong since 1964. Through Prudential Hong Kong Limited and Prudential General Insurance Hong Kong Limited, we provide a range of financial planning services and products including individual life insurance, investment-linked insurance, retirement solutions, health and medical protection, general insurance, and employee benefits to protect over 1.3 million customers in Hong Kong. In 2023, Prudential established its Macau branch to offer health insurance and financial solutions for the Macau community, completing its footprint in the Greater Bay Area.

Please visit www.prudential.com.hk for more information.

Prudential announced PruNextGen in collaboration with seven industry-leading institutions. Guests officiating the launch ceremony include (from left to right):
•Mabel Chan, General Manager, Britannia
•Felix Fung, Chief Product Officer, Prudential Hong Kong Limited
•Jonathan Ma, Hong Kong Regional Manager, Crimson Education
•Ivan Choi, Chief Customer & Marketing Officer, Prudential Hong Kong Limited
•Ronnie Sit, Senior Programme Director, College of Business and Finance, HKU SPACE
•Lawrence Lam, Chief Executive Officer, Prudential Hong Kong Limited
•Dr. Julie Chow, Chief Proposition Officer, Healthcare, EC Healthcare
•Benny Tsoi, Chief Agency Officer, Prudential Hong Kong Limited
•Elaine Chu, General Manager, Quality HealthCare Medical Services Limited
•Grace Chan, Chief Executive Officer, Shining Child Development Centre, Shining Mental Health Centre