Prudential Hong Kong promotes family love and care with new sales initiatives "Who's On Your Mind?" and "Family Trio" campaigns bring financial security home


(Hong Kong, 20 November 2009) The Prudential Assurance Company Limited (Prudential Hong Kong) has launched two family-oriented sales promotions to stress the importance of family love and care when it comes to financial matters.

The Family Trio promotion offers great rewards and prizes for new life insurance customers successfully enrolling by 30 November 2009. The trio of offers include up to one month premium waiver for customers choosing selected individual life and medical insurance plans and riders, Ocean Park Daytime Admission Tickets and Ocean Park SmartFun Annual Gold Passes for all individual life insurance plans that reach selected amount of annualized premium, and for all new life insurance customers, the chance to win the Grand Prize in our "Make a Wish" lucky draw, a fabulous Toyota Wish 2.0 seven-seat family car worth HK$249,960.

To introduce the Family Trio promotional offers to the public, Prudential Hong Kong has launched a new advertising campaign with new TV commercial and print advertisements, and the use of "mobile patrols" with the Toyota Wish 2.0 vehicle customers may win to parade in various busy districts in Hong Kong and Kowloon.

Meanwhile the "Who's On Your Mind?" Member Gets Member Promotion allows existing Prudential customers to benefit from recommending their family and friends to Prudential's comprehensive range of financial solutions. Upon new customer's successful enrollment of any individual life insurance policy on or before 31 December 2009, and at an annual premium of HK$12,000 or above, the referrer will receive two hotel lunch buffet vouchers worth a total of HK$500 while the new customer will enjoy a cash cheque of HK$888.

For more information on Prudential Hong Kong's latest sales initiatives, customers are welcome to call the Prudential Hong Kong hotline on 2281 1333 or visit Prudential Hong Kong's website on

 Special note to the editor:
Prudential Hong Kong's parent company, Prudential plc (英國保誠集團), was established in the United Kingdom in 1848 and is headquartered in London. With its affiliated companies in the UK, the US and Asia, it constitutes one of the world's leading financial services groups. 

Prudential plc is not affiliated or related in any manner with Prudential Financial, Inc. (保德信金融集團),a company whose principal place of business is in the United States.

You and your reporters are cordially reminded to clearly differentiate between the two companies in your news reporting. 

For enquiries, please contact:

Jenny Auw Yong

Marketing - Corporate Communications

The Prudential Assurance Company Limited

+852 2977 3722

+852 2977 1116

Kate Siu

Senior Officer - Corporate Communications

The Prudential Assurance Company Limited

+852 2977 8462

+852 2977 1209