Prudential teams with singer Purple Lee to honour Kids Financial Literacy School Programme students and volunteers

30/11/2016

(30 November 2016 – Hong Kong) Celebrating the culmination of its inaugural “Kids Financial Literacy School Programme”, Prudential Hong Kong Limited (“Prudential”) held a Recognition Ceremony to honour the 1,000 students who participated in the programme.

The Kids Financial Literacy School Programme engages primary school students with interactive workshops, teaching key money management concepts in a lively and entertaining way. Developed in partnering with Metro Broadcast and the Education Bureau’s Business School Partnership Programme (BSPP), the programme takes a fresh approach to money knowledge, sharing the concepts of "Earn, Save, Spend and Donate" to give children a broad sense of where money comes from and how to manage money effectively.

Renowned children singer-songwriter Miss Purple Lee hosted not only the workshops, but also co-partnered with Prudential to produce Hong Kong’s first financial literacy-themed Musical Drama and the Recognition Ceremony was held at Sun Beam Theatre. The magical musical adventure took children on a journey through Treasure Island to discover the four “financial keys” of Earn, Save, Spend and Donate.

Prudential Chief Executive Officer Mr. Derek Yung said: “Money management is becoming an essential life skill. The ‘Kids Financial Literacy School Programme’ takes a creative and fresh approach to teach basic money concepts, building a foundation to increase children’s ability to make responsible financial decisions when they grow up.”

Renowned children singer-songwriter Miss Purple Lee takes a group photo with PRUvolunteers.

The musical drama leverages the financial concepts of "Earn, Save, Spend and Donate" to give children a broad sense of where money comes from and how to manage money effectively.