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Prudential Provides “Free COVID-19 Protection” to Battle Pandemic Together with Hong Kong Residents

Simple registration on new AI-powered health mobile app - Pulse by Prudential – to enjoy FREE COVID-19 protection
  • One-minute, simple registration on new AI-powered health mobile app - Pulse by Prudential – to enjoy FREE COVID-19 protection
  • Free coverage extended to children of the applicants
  • Pulse helps users manage their current and future health needs with holistic healthcare tools


(25 March 2020, Hong Kong)
In light of the COVID-19 pandemic, Prudential Hong Kong Limited (“Prudential”) today announced an enhanced effort to support the community by providing Free COVID-19 Protection for all Hong Kong residents. With a “We DO health” spirit, the company is launching its offering via its new Pulse by Prudential app (“Pulse”) to demonstrate its corporate citizenship by helping Hong Kong residents fight the virus.

A no-charge protection to express Prudential’s care to Hong Kong residents

As a trusted insurance partner and market leader in health and protection, Prudential is committed to safeguarding the health of Hong Kong residents. In line with its “We Do” spirit, the company has introduced an array of extra benefits and measures in the past two months, aimed at providing customers with the most timely and comprehensive protection to combat the COVID-19 outbreak. Derek Yung, Chief Executive Officer of Prudential, said, “Due to the continued spread of COVID-19 around the world, Hong Kong’s socio-economic development and people’s livelihood have been severely impacted. In light of the urgent need for health protection, Prudential is offering free-of-charge COVID-19 protection coverage to Hong Kong residents. Standing by every citizen through each challenge, Prudential is sparing no effort to provide peace of mind to our people as we battle the epidemic together.”

From now until 24 April 2020 (subject to a quota of 300,000, on a first-come-first-served basis), all Hong Kong identity card holders aged 18 or above and residing in Hong Kong can enjoy Prudential Free COVID-19 Protection by downloading the new Pulse app and registering their profiles. The coverage includes:

Diagnosis benefit and death benefit totalling HK$110,000 per person

  • Diagnosis benefit: One-off payment of HK$10,000 for each covered person if he/ she is unfortunately diagnosed with COVID-19[1] within the coverage period
  • Death benefit: One-off payment of HK$100,000 for each covered person if he/ she unfortunately passes away within the coverage period or within 30 days from the date of the diagnosis

Free extended coverage for children

At the time of registration, the applicant can extend the free coverage to all his/ her children aged below 18 who are residing with the applicant[2].

Register today, and the coverage will be effective for 45 days starting tomorrow

The coverage will be effective for 45 days, starting from the day after successful registration on the Pulse app.

Registration can be completed in a few simple steps: firstly, download the Pulse app for free and register for an account with a Hong Kong mobile number; secondly, fill in and submit personal details on the registration page of Free COVID-19 Protection. Upon completion, a confirmation email with the policy cover will be sent to the applicant’s email address.

No one knows you like your Pulse | Artificial Intelligence (AI)-powered app redefines the way to manage health

Following its regional launch in 2019, Pulse – designed as a health buddy on the go – is now officially launched in Hong Kong, providing useful real-time health and wellness information with timely support. Priscilla Ng, Chief Customer and Marketing Officer of Prudential, said, “Prudential has always been at the forefront of the industry in InsurTech innovations and applications. Leveraging cutting-edge AI technology, Pulse will enable and assist citizens to proactively manage their health needs across the three key phases of their health journey – “prevention", "postponement" and “protection”. Through Pulse, we will be putting an accessible and affordable health service into the hands of every person, by combining human expertise with the power of technology. Pulse can empower users to take control of their personal health and well-being anytime, anywhere. Without leaving home, users can take advantage of the 24/7 self-service to access useful health and wellness insights and information based on their personal needs.”

Catering to market needs in Hong Kong, Pulse is equipped with four user-friendly features in the initial phase of the launch to help people fight against the virus:

  • Symptom Checker* (powered by Babylon, a UK-based healthcare technology and services company)
    Enter your symptoms on the AI-powered chatbot to get fast, localised, clinically validated information and recommended next steps to take, right from your mobile phone. As it acts as a “digital-first” gateway for patients when seeking care, the Symptom Checker can also give you a better understanding of worrying symptoms and direct you where best to seek further advice from healthcare professionals.
  • Healthcheck* (powered by Babylon, a UK-based healthcare technology and services company)
    Answer a digital questionnaire about your lifestyle, diet, mental health, medical history and family history to create your own health report and get practical insights into your long-term disease risks, the changes you can make to reduce your risk and stay healthy. Build your Digital Twin – a realistic 3D representation of your body - and explore your body from the inside out.
  • Hospital Guide
    Get information about Hong Kong hospitals and real-time Accident and Emergency (A&E) waiting time to facilitate any hospital visits.
  • Air Pollution Index
    Learn about the Air Quality Health Index of your surroundings as well as other districts to help plan your outdoor activities.


More new features will be coming soon. Please stay tuned for updates.

*Symptom Checker and Healthcheck are not intended for detection or diagnosis of diseases. In addition, both Symptom Checker and Healthcheck are not suitable for pregnant women, children under the age of 18 years, and users with long term medical conditions or disabilities.

Please download hi-res photos in this link: https://bit.ly/3drVBRg

For more information about the benefit, please refer to the terms and conditions in the official website of Prudential Hong Kong Limited https://www.prudential.com.hk/covid-en

[1]. “COVID-19” refers to confirmed COVID-19 cases as defined by the World Health Organisation (“WHO”). The diagnosis must always be supported by a relevant test report. Clinical diagnosis alone does not meet this standard.

[2]. Prudential shall refer to the number of eligible child(ren) provided by the applicant upon registration. Each eligible child can only be registered once.


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About Pulse by Prudential

Pulse is a digital health app and the first of its kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia by leveraging digital technologies and best-in-class partnerships.

Following the regional launch of Pulse in Malaysia in 2019, Pulse will be available in a total of 11 markets, including Hong Kong, across Asia, supported by a growing suite of regional and local service providers such as Babylon (Symptom Checker and Healthcheck).

Pulse is now available for both iOS and Android devices.

About Prudential Hong Kong

Prudential has been serving the people of Hong Kong since 1964. Through Prudential Hong Kong Limited and Prudential General Insurance Hong Kong Limited, we provide a range of financial planning services and products including individual life insurance, investment-linked insurance, retirement solutions, health and medical protection, general insurance and employee benefits.

Prudential plc is an Asia-led portfolio of businesses focused on structural growth markets. The business helps individuals to de-risk their lives and deal with their biggest financial concerns through life and health insurance, and retirement and asset management solutions. Prudential plc has 20 million customers and is listed on stock exchanges in London, Hong Kong, Singapore and New York.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

Please visit www.prudential.com.hk for more information.