Subsequent to the launch of "What's your retirement number?" advertising campaign in 2007, Prudential continues to focus on the "retirement number" concept and launches a new TV commercial. The story is unfolded in a scary but humorous way and brings out the message that many people are actually scare of their retirement savings issue. In fact, by putting in a suitable financial plan, retirement number is nothing to be scared of.
Apart from TV commercial, this campaign consists of a variety of communication channels, including print, MTR panels, bus shelter, outdoor billboards, radio as well as online advertising. Stay Tuned!
Prudential Corporation Asia
© Copyright 2018 Prudential Hong Kong Limited (A member of Prudential plc group). All rights reserved.
Note: Other links from this site may contain information regarding products which are not authorized by the Securities and Futures Commission in Hong Kong and cannot be purchased in Hong Kong.
This site is best viewed at 1024x768 screen resolution with Internet Explorer 10.0 or above.