Subsequent to the launch of "What's your retirement number?" advertising campaign in 2007, Prudential continues to focus on the "retirement number" concept and launches a new TV commercial. The story is unfolded in a scary but humorous way and brings out the message that many people are actually scare of their retirement savings issue. In fact, by putting in a suitable financial plan, retirement number is nothing to be scared of.
Apart from TV commercial, this campaign consists of a variety of communication channels, including print, MTR panels, bus shelter, outdoor billboards, radio as well as online advertising. Stay Tuned!
Prudential Corporation Asia
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