Subsequent to the launch of "What's your retirement number?" advertising campaign a few years ago, Prudential continues to focus on the "retirement number" concept and launches a new TV commercial in October 2013. The story is featured with two adorable and lively pandas, unfolded in a humorous way to bring out the the importance of the retirement amount. Frankly speaking, whether you eat tasteful rice or plain congee when you retire really does depend on this NUMBER.
Apart from TV commercial, this campaign is supported with a variety of communication channels, including newspapers, magazines, outdoor billboards, bus body, LED sign located in TST as well as online advertising. Stay Tuned!
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