Following the "Bombardment Campaign" in 2006, we launched the advertising campaign "What's Your Retirement Number?" in 2007.
Our campaign makes a simple promise to customers: Prudential will help them calculate their "retirement number" and put in place a financial plan to help them achieve it. This campaign consists a variety of communication channels, including television, print advertisements, MTR trains, bus shelter, outdoor billboards as well as online advertising.
Prudential Corporation Asia
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