Launch of 2012 Corporate Advertising Campaign - "Listening to the Smallest Voices"

Our new Corporate Advertising Campaign will go live on 4 June! This campaign, named "Listening to the Smallest Voices", demonstrates Prudential's continuous commitment to our listening credo, not even neglecting voices from the smallest nor the most innocent. 

Though a region-wide campaign, this commercial is produced locally for the first time ever, featuring 12 adorable Hong Kong children. All episodes are shot with real scenes and the children talents were engaged spontaneously with their funny and most candid reaction towards their unfamiliar topic of insurance and health protection. This campaign is developed by Ogilvy and Mather Advertising Hong Kong.

The first burst will include a 30-second TV commercial under the theme of health protection to build a connection with our PRUmyhealth marketing campaign, reinforcing our dedication to offering health solutions for customers with the recently launched flagship product of PRUmyhealth lifelong crisis protector.

You will see our TV commercials in various prime TV channels, such as TVB Jade, TVB Pearl, and Cable TV. In addition, the campaign will be followed by a diverse mix of media channels, namely outdoor billboard, bus body, newspaper, magazine, and digital media to sustain our brand awareness running from early June till end of July.