Our regional-wide advertising campaign "Listening to the Smallest Voices" was launched in June 2012 with great success, demonstrated Prudential's continuous commitment to our listening credo, and also shown our willingness to listen to everyone; even they are the most innocent.
The second burst advertising campaign will be launched from October to December 2012, which is an initiative of PRUmyhealth marketing campaign, to reinforce our dedication to offering health solutions for customers. A new 15-sec TV commercial will be shown in various prime channels where children talents will be asked their thoughts on medical insurance. We hope to capture the funny reaction of the children talents and bring Hong Kong people a breaking time to enjoy this refreshing and humorous TV commercial.
In addition to TV commercial, the advertising campaign also composes a diverse mix of media channels, including newspapers, magazines, bus body, bus shelter light boxes, in-bus TV, MTR TV network and digit media.
Prudential Corporation Asia
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