A new brand campaign encompassing television, print, outdoor and online advertisements will be launched from 5 January 2011. Beginning in Hong Kong, the campaign will roll-out across Asia over the coming year. Builds upon the company's "Always Listening Always Understanding" credo, the campaign focuses on the importance of listening and all that can be learned and understood when you listen. TV commercial will be broadcast on TVB Jade, TVB Pearl, Cable TV and NOW TV till 1 February 2011.
Prudential Corporation Asia
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