Launch of PRUcrisis cover smartchoice advertising campaign

Following the product launch of PRUcrisis cover smartchoice in early October, we will roll out a TV commercial to further promote PRUcrisis cover smartchoice.

A simple message will be conveyed in this TV commercial: PRUcrisis cover smartchoice help protect customers from the financial impact of major diseases, both while they are working and in retirement. Coupled with the limited pay premium term and comprehensive coverage of 42 major diseases, PRUcrisis cover smartchoice is a great way to cover customers and their family.