Prudential “Explore the World” Photo Contest Bring the world into focus and win great prizes


(Hong Kong, 9 August 2004) There has always been a Chinese saying, "It is better to travel than to read in order to widen one's horizons". As a proponent of this saying, The Prudential Assurance Company Limited ("Prudential") now organizes the "Explore the World" Photo Contest to encourage customers sharing their traveling photos around the world while enjoying 10 percent discount on premiums and comprehensive travel insurance protection. Contest participants will also have the chance of winning fabulous prizes such as the latest model of digital cameras.

From today through 30 September 2004, customers applying for PRUchoice Travel online at can get a 10 percent discount on premium and enjoy premium as low as HK$50 after discount! In addition, from now till 12 September 2004, all are invited to join the Prudential "Explore the World" Photo Contest and share their marvelous traveling photos at our online album at All participants submitting their photos will be eligible for entering the contest to win fabulous prizes worth more than HK$15,000, including Digital IXUS 500 Compact Digital Camera, CP-22 Compact Photo Printers, free annual subscriptions to photographic magazines and HK$500 worth of Fortress cash coupons. Entries of all finalists may also have a chance to be displayed in Prudential's exhibition.

The professional photography judging panel includes renowned photographer Dr. Francis Siu, Mr. Alex Ng, Chief Editor of Photo Magazine & DC Photo, a representative from the Photographic Society, and Mr. Ken Ng, Marketing Director of Prudential. The judging panel will select the winning works based on criteria such as the techniques applied, creativity, layout and color combinations, etc. Gold, silver and bronze awards will be presented.

General public are also invited to vote for their favorite photo posted from 15 to 30 September, 2004. The photo which receives the highest votes will be awarded "My Favorite e+Photo".

Mr. Ken Ng, Marketing Director of Prudential said, "We at Prudential understand that people in Hong Kong like travelling. That is why we are committed to providing comprehensive travel protection in order to allow them to enjoy their trips with total peace of mind. We are also eager to encourage customers to 'explore the world' together by sharing their experiences and fun."