Prudential's PRUmedisave account launched New Advertising Campaign Strengthen the Importance of Planning Ahead for Comprehensive Medical Protection


(Hong Kong, 24 June 2005) Riding on its earlier promotion of PRUmedisave account and Golden Years PRUmedisave account which provide lifelong hospital confinement benefits to ease customer's medical financial burden from unexpected illness or post retirement, The Prudential Assurance Company Limited ('Prudential') today announced the launch of a new advertising campaign of PRUmedisave account to highlight the significance of planning ahead for comprehensive medical protection.

The new advertising series of PRUmedisave account spins around a humorous TV commercial bearing the theme of "fortune telling can't tell". Stretching from Prudential's "Blur" corporate advertisement, this TV commercial employs a blurred filming effect to bring out the important message of planning ahead for future medical expenses since no one (even fortune teller) can predict your future.

"In line with Prudential's corporate credo of "Always Listening, Always Understanding", we understand our customers are conscious about their health and also concerned about planning ahead for the consequences of illness. Hence we always design our products according to the needs of our customers. Unlike most traditional medical insurance plans,PRUmedisave account provides coverage up to age 100 and is flexible in covering various kinds of medical expenses, helping our customers to enjoy the utmost peace of mind," said Mr. Ken Ng, Marketing Director of Prudential.

From 24 June onwards, an advertising campaign for this product will be deployed via a combination of media such as TV, radio, newspapers and magazines, outdoor TVs, bus/MTR advertisements, internet etc. Customers who are interested to know more about PRUmedisave account are welcome to contact Prudential Customer Services hotline at 2281-1333.

Please click here for the product information of PRUmedisave account