Prudential advisors win in the SCMP/IFPHK Financial Planner Awards 2008


(Hong Kong, 3 October 2008) The Prudential Assurance Company Ltd. ("Prudential") is proud to announce that four Prudential advisors, Heidi Tam, Johnny Lee, Dominic Li and Louis Wong, have won the 2nd round competition (insurance category) of the SCMP/IFPHK Financial Planner Awards 2008. This is the fourth year running that Prudential’s advisors receive this distinguished industry-wide award.

The four Prudential winners outperformed other contestants of the competition with their outstanding presentations of real-life financial planning case studies to the judging panel. Demonstrating superb goal- and objective-setting skills, their presentations carried effective disclosure of information and thorough risk analysis that constituted to suitable recommendations to customers. The Prudential winners' success in this prestigious Awards programme is a testament to their professionalism, excellent financial advisory knowledge and impressive presentation skills.

Mr. Michael Leung, Prudential's Chief Agency Officer, said, "I would like to congratulate Heidi, Johnny, Dominic and Louis for their high level of professionalism, industry knowledge and customer service excellence that contributed to their success in this competition. We are very pleased to see more and more Prudential advisors receiving both industry and public recognitions through major awards such as this SCMP/IFPHK Financial Planner Awards."

The SCMP/IFPHK Financial Planner Awards is an annual competition organised by the South China Morning Post and the Institute of Financial Planners to recognise top performing financial planners in the banking, insurance and independent financial advisory industry sectors. The competition consists of three rounds of assessments on the participants' financial knowledge, professionalism and presentation skills using real-life financial planning issues.

For enquiries, please contact:

Florence Chan

Marketing - Corporate Communications

The Prudential Assurance Company Limited

+852 2977 8118

+852 2884 9476

Jenny Auw Yong

Marketing - Corporate Communications

The Prudential Assurance Company Limited

+852 2977 3722

+852 2884 9476