Prudential Financial Consultants Triumph at the SCMP/IFPHK Financial Planner Awards 2010


(Hong Kong, 7 September 2010) The Prudential Assurance Company Limited, Hong Kong Branch ("Prudential Hong Kong") is proud to announce financial consultant Mr. Cheng Hung Faat was awarded the Industry Winner (Insurance Sector); Mr. Lau Shui Hing and Mr. Wong Hoi On have been selected as the Second Round Winners (Insurance Sector) in the SCMP/IFPHK Financial Planner Awards 2010.

The judging panel commended Mr. Cheng for his excellent professional knowledge and his dedication to uphold best practices in the financial planning industry in Hong Kong. The judges were also impressed with Mr. Lau and Mr. Wong's excellent financial advisory knowledge, their strong presentation skills and their professionalism. As one of six winners, Mr. Cheng will be competing for the "My Favorite Financial Planner" Award through a public poll on the event website.

"I would like to extend my warm congratulations to Mr. Cheng, Mr. Lau and Mr. Wong." says Derek Yung, Chief Executive Officer of Prudential Hong Kong. "To achieve such industry approbation affirms their superb financial planning knowledge, customer service excellence, and professionalism. These awards will help them strengthen their skills, grow in self-confidence, and raise the company's profile in the industry. They also inspire other colleagues by their commitment to service excellence. Prudential Hong Kong is proud to have our financial consultants participate in industry competitions such as the SCMP/IFPHK Financial Planner Awards."

The Institute of Financial Planners of Hong Kong (IFPHK) and the South China Morning Post (SCMP) jointly organise the SCMP/IFPHK Financial Planner Awards 2010 to recognise top-performing financial planners in the banking, insurance and independent financial advisory industry sectors. The competition consists of three rounds of assessments on the participants' financial knowledge, professionalism and presentation skills using real-life financial planning issues. The Awards recognise financial planners who excel in their professional knowledge, demonstrate financial planning skills at the highest level and uphold best practices in financial planning in Hong Kong.

Special note to the editor:

Prudential plc (英國保誠集團), was established in the United Kingdom in 1848 and is headquartered in London. With its affiliated companies in the UK, the US and Asia, it constitutes one of the world's leading financial services groups.

Prudential plc is not affiliated or related in any manner with Prudential Financial, Inc. (保德信金融集團), a company whose principal place of business is in the United States.

You and your reporters are cordially reminded to clearly differentiate between the two companies in your news reporting.

For enquiries, please contact:

Jenny Auw Yong

Manager - Corporate Communications

The Prudential Assurance Company Limited

+852 2977 3722

+852 2977 1116

Kate Siu

Assistant Manager - Corporate Communications

The Prudential Assurance Company Limited

+852 2977 8462

+852 2977 1209