Prudential Hong Kong appoints Ms. Betty Chang as Chief Operations Officer


(Hong Kong, 13 September 2010) The Prudential Assurance Company Limited, Hong Kong Branch ("Prudential Hong Kong") is delighted to announce the appointment of Ms. Betty Chang as Chief Operations Officer effective from 1 September 2010.

In her new role, Betty is responsible for providing leadership and direction to Prudential Hong Kong's Life Administration, Information Technology and Customer Services functions. Besides, she is also one of the executive committee members of the company.

Betty has over 25 years of experience in the insurance industry and 15 years of professional experience in senior management roles. She joins Prudential from AIA, where her most recent role was Vice President and Assistant General Manager, Operations. In that capacity, she was responsible for the overall management of the Life Insurance Operations, Service Improvement, Customer Services, Investment-linked Operations, Management Information Systems and Medical Services. Betty also participated in strategic planning, provided leadership in resolving operational issues and implemented initiatives to support business plans and opportunities.

"Betty joins us with a strong track record of achievements in the industry, spanning across underwriting, policy administration, claims and customer services," said Mr. Derek Yung. "We are very excited to have Betty on our team and I am confident that her exceptionally strong experience will enable us to achieve greater efficiencies and enhance our customer service to make Prudential Hong Kong the premier provider of insurance and financial solutions in Hong Kong."

Betty graduated from the University of Hong Kong with a Bachelor Degree of Social Sciences. She is also a Fellow of the Life Management Institution, LOMA, a professional management organisation on life and health insurance.

Special note to the editor:

Prudential plc (英國保誠集團), was established in the United Kingdom in 1848 and is headquartered in London. With its affiliated companies in the UK, the US and Asia, it constitutes one of the world's leading financial services groups.

Prudential plc is not affiliated or related in any manner with Prudential Financial, Inc. (保德信金融集團), a company whose principal place of business is in the United States.

You and your reporters are cordially reminded to clearly differentiate between the two companies in your news reporting.

For enquiries, please contact:

Jenny Auw Yong

Manager - Corporate Communications

The Prudential Assurance Company Limited

+852 2977 3722

+852 2977 1116

Kate Siu

Assistant Manager - Corporate Communications

The Prudential Assurance Company Limited

+852 2977 8462

+852 2977 1209