(13 July 2011 - Hong Kong) Hong Kong women's spending behavior reveals a wide gap between their thoughts and their actions when it comes to health, according to a new research study#1 commissioned by The Prudential Assurance Company Limited, Hong Kong Branch ("Prudential Hong Kong").
According to a research#1 which examined the views and spending habits of Hong Kong women aged 20-45, the majority of female respondents in Hong Kong (94%) consider "Health" as more important than "Appearance". However, this priority is only reflected in the spending behaviour of 42% of women, with 58% of women spending more on appearance" than health. The contrast is greater in younger women and single ladies, with 65% of women in their 20s and 64% of non-married women spending more on their appearance than their health.
Prudential Hong Kong commissioned the research to listen to Hong Kong women's needs and respond to them by launching the Lady LiveWell plan, a supplementary healthcare benefit to enroll with our life insurance, crisis cover and medical insurance plans, helping women meet their goals of being well prepared financially and physically, and taking care of their well beings.
Prudential Hong Kong believes when women are healthy, they are better able to fully appreciate and enjoy life. The company is pleased to introduce Lady LiveWell, a solution that offers preventative healthcare and peace of mind through valuable support in cases of illness. In addition, Prudential Hong Kong has launched an unconventional advertising campaign, using the concept of a beauty advertisement to arouse interest of the female audience. The campaign aims to help women understand the importance of health and healthcare protection.
Lady LiveWell is a supplementary benefit dedicated to ladies between the ages of 19 and 55(age next birthday). It is attachable to a wide range of basic plans, including life insurance, crisis cover and medical insurance to enhance protection. This plan provides comprehensive protection up to the age of 100 (age next birthday)#2 on most covered diseases and medical procedures. It also offers a total coverage of up to 200% of the sum assured#3 on covered female illnesses, pre-cancerous diseases and medical procedures. A no-claim bonus#4 in the form of a 30% refund of premium paid for Lady LiveWell the preceding policy year is payable every 5 years up to the 20th policy anniversary. In addition, free medical check-ups#5 tailored for ladies is provided every two years to keep them alert about the status of their health.
In addition, Prudential Hong Kong is also offering the Lady LiveWell extra, an optional benefit to attach to Lady LiveWell, which provides comprehensive protection on pregnancy complications and childbirth benefit. Customers are able to add Lady LiveWell extra at any time up to the age of 40(age next birthday)#6 for pregnancy and childbirth coverage by paying additional premiums. This extra protection covers pregnancy complication benefit as well as congenital illness benefit#7.
To encourage Hong Kong women to translate their thoughts into actions, eligible customers who successfully apply for "Select Health and Protection Plans" on or before 31 August 2011, with the first year total annualised premium reaching the designated amount, will be rewarded with travel gift coupons and travel insurance coupons#8. Customers may visitwww.iwishiwill.hk or call customer service hotline 2281 1333 for more details.
Special note to the editor:
Prudential plc (英國保誠集團), was established in the United Kingdom in 1848 and is headquartered in London. With its affiliated companies in the UK, the US and Asia, it constitutes one of the world's leading financial services groups.
Prudential plc is not affiliated or related in any manner with Prudential Financial, Inc. (保德信金融集團), a company whose principal place of business is in the United States.
You and your reporters are cordially reminded to clearly differentiate between the two companies in your news reporting.
For enquiries, please contact:
Jenny Auw Yong
Senior Manager - Corporate Communications
The Prudential Assurance Company Limited
+852 2977 3722
+852 2977 1116
Assistant Manager - Corporate Communications
+852 2977 8462
+852 2977 1209
Prudential Corporation Asia
© Copyright 2018 Prudential Hong Kong Limited (A member of Prudential plc group). All rights reserved.
Note: Other links from this site may contain information regarding products which are not authorized by the Securities and Futures Commission in Hong Kong and cannot be purchased in Hong Kong.
This site is best viewed at 1024x768 screen resolution with Internet Explorer 10.0 or above.