Prudential Hong Kong Financial Consultants Win SCMP/IFPHK Financial Planner Awards and HKIB Outstanding Financial Management Planner Awards


(2 November 2011 - Hong Kong) The Prudential Assurance Company Limited, Hong Kong Branch ("Prudential Hong Kong") is proud to announce financial consultants Mr. Patrick Lau and Ms. Avis Lau have been awarded the Second Round Winners (Insurance Sector) at the SCMP/IFPHK Financial Planner Awards 2011.

On top of this, they have also received recognition from the HKIB Outstanding Financial Management Planner Awards, where Mr. Patrick Lau was awarded the Silver Award in Round 2 competition, under the category of Financial Management Planners - High Net Worth Customer Segment, and Ms. Avis Lau was a First Round Winner under the category of Financial Management Planners with over 3 years of experience, General Wealth Management Customer Segment.

Mr. Derek Yung, Chief Executive Officer of Prudential Hong Kong, said, "We are very proud of our financial consultants' achievement and would like to extend our warm congratulations to Mr. Patrick Lau and Ms. Avis Lau. The recognition demonstrates their strong knowledge in financial planning and commitment to service excellence, which is what Prudential Hong Kong aims for all of its financial consultants."

To achieve the awards, Mr. Patrick Lau and Ms. Avis Lau successfully demonstrated their understanding of their customers' financial position and goals, and provided appropriate recommendations that met their objectives, preferences and risk tolerance level. Coupled with their superb listening skills and professional knowledge, they outperformed other participants and earned recognition from the judging panel.

The SCMP/IFPHK Financial Planner Awards 2011, which is in its seventh year, aims to recognise financial planners who demonstrate their capacity to uphold professional service standards and best practice in financial planning in Hong Kong. Co-organised by the Institute of Financial Planners of Hong Kong ("IFPHK") and the South China Morning Post ("SCMP"), the Awards is the only competition that assesses financial planning acumen of practitioners from all three major industry sectors - banking, independent financial advisory and insurance.

The HKIB Outstanding Financial Management Planner Awards is co-organised by the Hong Kong Institute of Bankers and Career Times with the objectives of increasing public awareness of the importance of financial planning, enhancing the competitive edge of practitioners in the banking and financial sectors, emphasising the importance of ethical selling and product suitability for customers, as well as recognising individuals who excel in the financial planning profession.

Special note to the editor:

Prudential plc (英國保誠集團), was established in the United Kingdom in 1848 and is headquartered in London. With its affiliated companies in the UK, the US and Asia, it constitutes one of the world's leading financial services groups.

Prudential plc is not affiliated or related in any manner with Prudential Financial, Inc. (保德信金融集團), a company whose principal place of business is in the United States.

You and your reporters are cordially reminded to clearly differentiate between the two companies in your news reporting.

Prudential's financial consultant Mr. Patrick Lau and Ms. Avis Lau received an award certificate at SCMP/IFPHK Financial Planner Awards Presentation.

For enquiries, please contact:

Jenny Auw Yong

Senior Manager - Corporate Communications

The Prudential Assurance Company Limited

+852 2977 3722

+852 2977 1116

Kate Siu

Assistant Manager - Corporate Communications

The Prudential Assurance Company Limited

+852 2977 8462

+852 2977 1209