Prudential Hong Kong launches an integrated marketing campaign "PRUmyhealth" to raise customers' health awareness


(9 Oct 2012 - Hong Kong) The Prudential Assurance Company Limited ("Prudential Hong Kong") is pleased to announce the launch of its PRUmyhealth marketing campaign to develop the public awareness of the importance of adequate healthcare protection.

The campaign includes diverse activities to engage the public in a fun and interesting way. It begins with a brand new advertising campaign to be run in both print and outdoor media. Different creative executions have been developed in the form of imaginary letters written from the inner body. The first creative is a letter written from the "heart" about her lament of deteriorating health conditions. The second creative is another letter written from the "lung" to complain about the hazards of smoking. These humorous yet thought provoking letters have also been developed as a mailer to remind our customers about the importance of health protection, with a free health food coupon to be included for our customers to start the healthy journey.

A health theme television commercial has been rolled out in October leveraging Prudential's region-wide brand advertising to reinforce Prudential's dedication to listening to the health needs of even the smallest kids.

Mr. Iain McConnachie, Chief Marketing Officer of Prudential Hong Kong commented, "In a fast paced City like Hong Kong, health issues are becoming an increasingly complex but often ignored topic. At Prudential Hong Kong, we listen to the concerns of our customers and understand that protection of health requires our utmost attention. This phenomenon therefore, has inspired us to launch our PRUmyhealth integrated marketing campaign to remind our customers that Prudential Kong Kong is committed to helping them plan for their steps towards leading a healthy lifestyle.

At the same time, PRUmyhealth marketing campaign has launched a "Lead a healthy life with the 2+2 offer" promotion. Customers who successfully apply for a new designated insurance plan and attach selected medical rider at the same time, they will enjoy a refund of up to two months of premiums paid for each plan and rider for two consecutive years, providing a valuable incentive to customers to start their health protection. For more details and the terms & conditions, please refer to the promotional flyer.


PRUmyhealth marketing campaign

TV commercial   Please click here
Print and outdoor Ad   Please click here
"Lead a Healthy Life" with the 2+2 offer   Please click here

Special note to the editor:

Prudential plc (英國保誠集團), was established in the United Kingdom in 1848 and is headquartered in London. With its affiliated companies in the UK, the US and Asia, it constitutes one of the world's leading financial services groups.

Prudential plc is not affiliated or related in any manner with Prudential Financial, Inc. (保德信金融集團), a company whose principal place of business is in the United States.

You and your reporters are cordially reminded to clearly differentiate between the two companies in your news reporting.

For enquiries, please contact:

Kawina Yip

Corporate Communications & Corporate Social Responsbility

Prudential Hong Kong Limited

+852 2977 8174

+852 2977 4111

Kate Siu

Corporate Communications & Corporate Social Responsbility

Prudential Hong Kong Limited

+852 2977 8462

+852 2977 1209