Prudence Foundation pledges US$2 million commitment to Typhoon Haiyan relief and building effort


HONG KONG, 19 NOVEMBER 2013 – In response to the disaster in the Philippines following Typhoon Haiyan, the Prudence Foundation, the charitable arm of Prudential Corporation Asia, has pledged US$2 million to support the immediate relief and long term recovery effort in the affected areas.

In addition, the Prudence Foundation will match the donations made by Prudential Corporation Asia staff and agents across the region.

In the immediate term, the Prudence Foundation is supporting the relief work of Save the Children and Plan International by contributing to the provision of emergency supplies to the communities affected by the typhoon.

Prudential's operations in the Philippines, Pru Life UK, which is already active in the areas of disaster preparedness and relief through the Prudence Foundation, will work closely with the two charities' response teams on the relief and recovery effort.

Prudential Corporation Asia's parent company, Prudential plc has also provided immediate financial support to the relief and reconstruction effort and is matching donations from its staff around the world.

In the longer term, the Prudence Foundation will work with disaster relief organisations as well as national and local governments to determine areas where it can provide further support to the recovery and long term community rebuilding effort.

Mr Barry Stowe, Chairman of the Prudence Foundation and Chief Executive, Prudential Corporation Asia, said, "We are deeply saddened by the devastation and want to express our sympathy and support to those who have been affected by the cataclysmic storm. Prudential has been in the Philippines since 1996, and as a long-standing corporate citizen of the country, we are committed to help. Our contributions can provide immediate aid to affected families and communities during this difficult period. We know that recovery takes time, and as such, Prudential and Prudence Foundation will continue to identify areas where we can make a meaningful and lasting contribution by helping to rebuild these communities."

Mr. Antonio De Rosas, President and CEO of Pru Life UK and Trustee of Prudence Foundation, said, "Prudence Foundation and Pru Life UK continue to support government and private sector efforts towards nation building. Like members of a family, our British parent and sister companies across Asia share the grief of those who lost loved ones and those who worry about the future. Prudence Foundation and Pru Life UK are committed to making a difference in the lives of Filipinos, especially in the long term. With these resources, we will help rebuild lives."

The Prudence Foundation was established by Prudential Corporation Asia to consolidate its long-term commitment to serving the Asian communities in which it does business. Disaster preparedness and relief is one of the Prudence Foundation's three key areas of focus along with education and children. It has partnered with Save the Children and Plan International on a series of disaster preparedness and relief programmes in countries in Asia, including in the Philippines alongside the local business, Pru Life UK.

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For enquiries, please contact:

Kate Siu

Prudential Hong Kong Limited

+852 2977 8462

Victoria Ho

Ogilvy Public Relations

+852 2884 8445