Prudential launches PRUmyhealth crisis multi-care, the most comprehensive all-in-one protection against the financial impact of major disease


(12 Sep 2013 – Hong Kong) The Prudential Assurance Company Limited ("Prudential") is pleased to announce its new critical illness health insurance product, PRUmyhealth crisis multi-care.

Hong Kong people enjoy some of the longest life expectancies in the world today1. While this is good news, it means people have a higher chance of contracting more than one major disease during their lifetime. At the same time, today's advanced medical diagnostics mean early stage conditions which were once near-impossible to detect are now successfully treatable before they become too serious.

These two dynamics create the need for a new way of thinking in critical illness protection.

PRUmyhealth crisis multi-care answers this need, offering customers comprehensive protection against major disease while remaining in-force even after multiple claims. The plan allows customers to make more than one claim against 105 disease conditions across five independent disease groups: cancer, heart, nervous system, major organs and functions and other major illnesses. PRUmyhealth crisis multi-care also offers advanced early-stage disease treatment benefits against 47 Early Stage Major Disease Conditions, enabling customers to seek immediate treatment for the strongest chance of cure and successful recovery.

"Hong Kong people enjoy the second longest life expectancy in the world – but with greater longevity comes a unique challenge in managing lifelong healthcare. Prudential's innovative new critical insurance product helps customers enjoy long healthy lives with full financial protection against the financial impact of major disease," said Derek Yung, Chief Executive Officer of Prudential.

Anthony Shaw, Chief Officer, Marketing & Customer Service said, "PRUmyhealth crisis multi-care offers customers the highly desirable feature of multiple claims, which traditional critical illness plans don't allow. The plan also offers protection against a number of new Early Stage Major Disease Conditions, giving customers the most comprehensive all-in-one critical illness protection currently available in the Hong Kong market."

Other features include additional coverage through Free 10-year crisis protector as well as a Late Stage Major Disease Extra Benefit.

※ Premium Refund Promotion ※ 
From 9 to 30 September 2013, customers who successfully apply for our new insurance plan - PRUmyhealth crisis multi-care, will enjoy a premium refund of up to 2 months' premium paid. Existing customers who successfully apply for the Plan will enjoy the above premium refund for 2 consecutive years..

Premium payment term Refund of premium
10/15 years First 1 month
20/25 years First 2 months

The above product introduction and premium refund promotion information are for reference only and are subject to relevant terms and conditions. For more information relating to the Plan and the promotion, customers are welcome to call PRUmyhealth crisis multi-care dedicated hotline on 2281 1100. For more information relating to the customer promotion, please visit Prudential Hong Kong's website at 

1 United Nations, Department of Economic and Social Affairs, Population Division (2013). World Population Prospects: The 2012 Revision, CD-ROM Edition.

Special note to the editor:

Prudential plc (-英國保誠集團), was established in the United Kingdom in 1848 and is headquartered in London. With its affiliated companies in the UK, the US and Asia, it constitutes one of the world's leading financial services groups.

Prudential plc is not affiliated or related in any manner with Prudential Financial, Inc. (保德信金融集團), a company whose principal place of business is in the United States.

You and your reporters are cordially reminded to clearly differentiate between the two companies in your news reporting.

For enquiries, please contact:

Kawina Yip

Corporate Communications & Corporate Social Responsbility

Prudential Hong Kong Limited

+852 2977 8174

+852 2977 4111

Kate Siu

Corporate Communications & Corporate Social Responsbility

Prudential Hong Kong Limited

+852 2977 8462

+852 2977 1209