Prudential’s Financial Literacy Workshop helps children master money while supporting parents to teach money concepts

25/09/2017

Prudential Hong Kong Limited ("Prudential") is proud to present a new financial literacy programme for both children and their parents. The "Teaching Your Kids About Money Parent-Child Workshop" ("The Programme") for this school year is offered in partnership with the Hong Kong Family Welfare Society and the Investor Education Centre (IEC) through The Chin Family, IEC’s public education platform.

Through simulation games and coaching session, children not only learn the four key financial concepts of "Earn, Save, Spend and Donate", but parents can also pick up the skills and techniques to nurture financially literate and independent young family members. The Programme helps children to acquire basic money skills and facilitates parents to deliver a proper financial education in a practical way.

Embracing the successful elements of previous programmes such as experiential learning and seminars, the Programme will tour 10 Hong Kong primary schools later this year. Launched on 23 September at Po Leung Kuk Wong Wing Shu Primary School, with renowned local artiste Raymond Cho Wing Lim and the support of Prudential’s volunteers, the Programme has equipped 100 parents and their children with basic money and financial concepts.

Prudential Chief Executive Officer Mr. Derek Yung said: "Childhood financial literacy is an important foundation for lifelong financial security. Through innovative and effective teaching, we inspire children to develop healthy spending habits, as well as supporting parents to teach their children the importance of financial management."

Ms. Amarantha Yip, Executive Director of Hong Kong Family Welfare Society said, "We are pleased to participate in this collaborative effort. As a forerunner in financial education and training financial social workers in the territory, HKFWS, with a family perspective, has been aware that financial problem is a root for family problem, so we advocate promoting financial literacy in families, especially starting from children and parents. It is a critical step to promote a financially literate society."

Mr Damian Yip, Head of Marketing and Programmes, Investor Education Centre said, "A recent survey conducted by the IEC found that 86% of Hong Kong parents surveyed feel that it is important to teach their children about money but 41% haven’t done so for different reasons. This Programme helps fill the gap and gives them the knowledge and tools to get started."

Dr Jones Lam, Deputy Chief Agency Officer of Prudential, Ms. Amarantha Yip, Executive Director of Hong Kong Family Welfare Society, Mr Damian Yip, Head of Marketing and Programmes, Investor Education Centre and local artiste Raymond Cho Wing Lim act as the officiating guests of "Teaching Your Kids About Money Parent-Child Workshop" kick-off ceremony, enhancing the financial literacy of the young generation.

Dr Jones Lam, Deputy Chief Agency Officer of Prudential, Ms. Amarantha Yip, Executive Director of Hong Kong Family Welfare Society, Mr Damian Yip, Head of Marketing and Programmes, Investor Education Centre and local artiste Raymond Cho Wing Lim act as the officiating guests of "Teaching Your Kids About Money Parent-Child Workshop" kick-off ceremony, enhancing the financial literacy of the young generation.

Dr Jones Lam, Ms Amarantha Yip and Raymond Cho Wing Lim share financial management techniques from parent’s and social worker’s perspectives and encourage parents and children to develop healthy spending habits.

Dr Jones Lam, Ms Amarantha Yip and Raymond Cho Wing Lim share financial management techniques from parent’s and social worker’s perspectives and encourage parents and children to develop healthy spending habits.