To support the newly-launched PRUlink TargetPlanner Fund Series, we are going to embark a new advertising campaign, named "Bombardment".
In recent years, retirement planning becomes a hot issue and key concern for Hong Kong people. However, the public is facing the influx of information and advise arise from various channels, namely families, friends, financial institutions and mass media which may adversely create bombardment to them. With the theme of retirement, our advertising campaign emphasizes Prudential's corporate value of "Listening", realising that the understanding of customer needs is of paramount importance. The campaign will further strengthen Prudential's credo of "Always Listening, Always Understanding" to the community through a variety of communication channels, including television, radio, MTR station, bus shelter, outdoor TV as well as internet.
TVC, MTR Poster-on-wall and MTR In-train Sticker
Advertising Campaign Slogan
Prudential Corporation Asia
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