Living in a fast-paced city, it is common that Hong Kong people neglect the importance of looking after their health. Coupled with an unhealthy lifestyle, this can cause health deterioration. We are therefore launching the PRUmyhealth advertising campaign starting from 24 September with two personal letters composed by two of our most important organs - our Heart and Liver. The suffering organs complain and remind us to take good care of ourselves. By adopting a humorous tone, we aim to remind the public the importance of staying healthy.
In addition to introducing the product features PRUmyhealth lifelong crisis protector, customers who successfully apply for the above-mentioned plan and attach any select medical rider(s) at the same time on or before 31 October will enjoy a refund of up to two months of premiums paid for each plan and rider for two consecutive years.
The campaign covers major newspaper and magazine titles as well as outdoor media including bus shelter and MTR light boxes. For more details of the product and the customer promotional offer, please visit our Product page and News and Promotions. You can also contact your Prudential consultant, or call our Customer Service Hotline at 2281 1333.
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